
I like games, I make games, I enjoy buying games from shops. Locked away in my head are memories of buying Sonic 2 for the Mega Drive for £7 one fateful afternoon (a game I wanted for years, only ever playing it at friends houses). And on my 16th birthday when I was lucky as hell to find F-Zero X, which had previously been sold out for weeks. AND THE TIME back when I was very young and I nagged my dad to buy me Link’s Awakening for my Gameboy. AAAAAND THE TIME I somehow wanted Golf on my Gameboy and became addicted to it.
Shops are good. They’re colourful and part of the reason why I keep my game collection on show in my house. They encourage me to buy games I normally wouldn’t think of buying, just because it’s infront of me and the price is right. The box for Monster Hunter Freedom alone was the single driving force behind buying a PSP. It’s powerful stuff, man.
But in recent years I stopped buying from GAME. It wasn’t a conscious decision, just an inevitable outcome. And here’s why.
PRICES
I, like most young working people, have jobs and disposable income and I don’t mind funding my pass-time. What I do mind is paying up to double the price. Some recent examples of mine-
HMV- Rayman Origins PS3 £15
GAME- Rayman Origins PS3 £29
Bee- PS3 Controller £29
GAME- PS3 Controller £50 (!!!)
I’ve only recently been purchasing from GAME again because of their fire-sale, knocking prices down to a more reasonable level.
SECOND HAND AS NEW
Buying a new game from GAME is buying a second hand game. The manufacturers seal is already gone, there is no guarantee that you’re getting the game as intended. Twice in the past I bought a “new” game from their shop, and twice I had my Nintendo Stars reward already taken.
SALES ASSISTANTS
I wear glasses, have stubble and long scraggly hair. I mostly wear nerdy t-shirts, jeans and almost always carry an orange laptop bag with me. I don’t need an assistant to ask me if I found what I was looking for. My appearance should give away the fact that I know what I’m looking for. I knew before I decided to visit your shop. I knew before the game was released whether or not I wanted it.
You’re only doing your job, yes, I totally agree. But tell the higher ups that we’re not morons.
Also please know your beans. I once asked an assistant when they’d be getting the new Kirby game (and by new I meant Kirby’s Superstar for DS). They hadn’t heard of it, had no idea what it is or who Kirby was. This forced me to import it and it was released in the UK a month later.
AND the assistant who called it “Meat-roid”… .
—————
Some other things that bug me- why does each shopping complex have 2 GAME stores and a Gamestation? In Manchester after the Arndale was reopened in 2007ish, they built a second GAME shop a minutes walk from another, which was also a minutes walk from a Gamestation (owned by GAME). In Hanley the two GAME shops sit a floor apart with one ontop of the other. Both stock the same titles, the same swath of second hand games.
If I was running the show
My employees would have to be into games. Just like how Apple employees have to be into Apple. They have to enjoy gaming, offer their personal opinions to customers. That would help make connections to customers, which would certainly help with netting a sale or two.
One morning a week; a tournament. A buddy runs an independent game shop in New Jersey that holds multiplayer tournaments or single player challenge tournaments on Saturday morning. The shop is full during these events and he makes a killing. Add a vending machine and Bob is your uncle. I’d attend, in the excitement and atmosphere I’d be more inclined to buy games.
Stock retro games and consoles. Gamestation used to do this and I spent a small fortune there during my student years. I would buy Gameboy and NES games given the chance.
Empty boxes on shelves, once purchased buyer gets a sealed game. Empty box goes back on shelf. Rocket science it is not. You wouldn’t even need that – those like me could just go up to the checkout and ask for the game they want! Wouldn’t that be a fluid sale experience?
Ok that’s it. You’ve had your lot.
Oh and I shop in HMV and Bee.com (great for buying consoles) these days. I browse GAME and Gamestation for reasons I don’t know. Mostly buy from play.com, Amazon, Shopto (best guys around. Always had free next day delivery on my orders).